a man working on a car engine

We recently partnered with Absolunet and InRiver to bring you a new white paper: Car Parts & ecommerce. In this report, you will learn about profitable omnichannel strategies for B2B, B2C and D2C merchants in the automotive aftermarket.

As customers are researching and buying car parts online and offline, your core business is likely facing the following disruption:

  • The supply chain is no longer linear, or simple
  • There are more products than ever
  • Your buyers are digitally savvy
  • Product information is even more important than brand
  • You can no longer merely count on loyal customers

Amidst all of this disruptive change, how do you determine your course of action? Don’t worry, we’ve got you covered. The following steps can help you adjust your strategy and set you up for long term success:

1. Choose the right ecommerce platform for your business and your customers

The automobile parts business is a well-established industry with a solid foundation. But is your business model keeping up with the times? What was once a printed catalog with over 500 pages of parts has now shifted to an online product catalog, searchable at your fingertips. The reality is that ecommerce is now a necessary arm of your business.

2. Product information is your competitive advantage

Product information is crucial. Your customers need the right part for the right vehicle. With incomplete product information or worse, incorrect product information, potential customers won’t buy from you. Plus, your reliability and image will suffer. No one wants to deal with more returned parts or angry customers.

3. Understand your partner network and which channels will help you sell

Getting a better high-level and on-the-ground view of your business to properly plan for years to come can help you better figure out how you can both collaborate and compete with the Amazons and eBays in the industry.

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