Integrating Optimizely With Other Technologies — in 1 Minute
If you use Optimizely, chances are you use several other technologies alongside Optimizely to track and manage your different marketing channels. Our tip this week focuses on how to integrate different technologies with Optimizely to fuel personalization, targeting, and deeper analytics.
For this week’s One Minute Monday, Clarissa from our Technology Partnerships team shares tips on integrating Optimizely with other technology solutions, like analytics or data management platforms. (Full list of Optimizely technology integrations)
So you’re already using Optimizely for testing — great! But like many modern marketers, chances are you’re using several different solutions alongside Optimizely to track and manage all of your different marketing channels. My tip for the week is to check out the ‘Integrations’ tab on your Optimizely dashboard. From here, you can discover and enable any of Optimizely’s out-of-the-box integrations.
For example, maybe you want to connect Optimizely to Google Analytics to view your results data in your GA dashboard. Or perhaps you want to create audiences to personalize and target tests to different customer segments based on DemandBase or BlueKai data. Or you might want to use Ifbyphone to see which test variation resulted in the most phone call conversions.
All of this and more is possible using Optimizely Integrations. Check out the full (and growing) list of integrations and implementation instructions on our Knowledge Base and discover new ways to connect Optimizely with your existing marketing tools.