The 2015 Optie Award Finalists (aka the Oscars for Optimization)
Drumroll, please. The ballots are in, and we are excited and honored to announce the finalist for our 2015 Optie Awards! The Optie Awards recognize and celebrate the spectacular work of Optimizely customers and the achievements they’ve made through experience optimization. I was lucky enough to read through all of our Optie submissions, and am humbled and impressed by the amazing accomplishments of our customers.
Drumroll, please. The ballots are in, and we are excited and honored to announce the finalist for our 2015 Optie Awards!
The Optie Awards recognize and celebrate the spectacular work of Optimizely customers and the achievements they’ve made through experience optimization. I was lucky enough to read through all of our Optie submissions, and am humbled and impressed by the amazing accomplishments of our customers.
Optie Finalists were selected based on the following criteria: pursuit of innovation, business impact, demonstrated expertise, thoroughness of entry, and fulfillment of the category’s description. Winners will be announced prior to Opticon, and awarded on stage live at the conference on Thursday, June 18. Check out the finalists and winners from 2014.
The Opties are comprised of nine categories that best highlight our customers’ cutting edge use of Optimizely. The categories and finalists for the awards are:
Most Dramatic Business Impact
How has your optimization program delivered a transformative impact? You’ve uncovered key business insights and demonstrated incredible value through your optimization strategy. Tell us how your results have become a cornerstone of the business. We want to hear how your company will never be the same again!
Finalists:
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Autodesk |
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Blu Dot in partnership with Clearhead |
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Village Roadshow Theme Parks in partnership with Clearhead |
Data-Driven Culture Award
Has experience optimization transformed the way your team makes decisions? This Optie will be awarded to the company who has implemented the strongest optimization culture across the organization. Tell us about an increase in productivity and engagement, forward thinking and data-driven teams, or increased organizational readiness for tackling goals.
Finalists:
 Scripps Networks |
 Webs |
 Volaris |
Optimization Champion of the Year
Do you or one of your colleagues exemplify testing culture at your organization? We want to hear about an individual who embodies the impactful transformation enabled by experience optimization. He/she will have demonstrated an appetite for increasing their technical know-how, driving organizational change, a data-inspired strategy; while also boosting their personal career path.
Finalists:
 Alek Toumert of the AMA |
 Lauren Ford of Trulia |
 Pauline Marol of Hotwire |
Solutions Partner of the Year
Optimizely partners with the best optimization experts in the world. This award recognizes the partner who has gone above and beyond to implement impactful optimization campaigns, launched creative test ideas and produced impressive business value for our customers.
Finalists:
 Clearhead |
 Red Eye |
 WiderFunnel |
Most Impactful Use of Personalization
Did you turn your testing data into powerful personalized experiences? Tell us how you incorporated third party data, created interesting audience segments and targeted the right experience. We want to hear about your impactful personalization campaigns!
Finalists:
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Specialized Bicycle Components, Inc. in partnership with Roboboogie |
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The Clymb in partnership with Lytics |
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99designs in partnership with CROmetrics |
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Mobile Pioneer Award
Are you leading the charge of mobile optimization? Winners of this award are transforming the ways we work with mobile apps, whether it’s through feature roll out, testing velocity, personalized experiences or more. You’ve introduced the vitality of incorporating a mobile optimization strategy.
Finalists:
 Ebay |
 Rue La La |
 Credit Sesame |
People’s Choice: Experience of the Year
What is the experiment you ran this year that really knocked your socks off? Nominate a single test that you are extremely proud of and tell us why. Maybe it defied your expectations, baffled you and your colleagues or gave you bragging rights for a year. Don’t be shy. This is a celebration!Finalists: Telestream, Trulia Rentals, Compassion International, FSA store, Buildium and alinc.com
Finalists:
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FSA Store |
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Trulia |
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Buildium in partnership with Clearhead |
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Compassion International in partnership with Adept Marketing |
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Telestream in partnership with Avangate and WiderFunnel |
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Alinc in partnership with Klinke Marketing |
Developer Extraordinaire Award
Did you build a “must-have” integration or enhancement to Optimizely using the Optimizely API? Have you supercharged the analysis of your results, improved you or your team’s workflows or let you take action on your data, no matter where it lives. Show us how your creative developer skills have helped your team take a massive leap in your optimization efforts.
Finalists:
 Alex Ivashchenko of Trulia |
 Tom Fuertes of Clearhead |
 Markis Taylor of Trulia |
The Better Together Award
Much like peanut butter and jelly, Optimizely is better when used together with another platform. Show us a glowing example of how you are getting more from your optimization program by integrating Optimizely with one of our technology partners, such as Google Analytics, WordPress, BlueKai, and many more!
Finalists:
 AppFolio |
 Collegis Education |
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Congratulations to all of our finalists!
Be sure to join us at Opticon 2015 to network with these impressive users, and learn how your program can achieve amazing heights in the experience optimization space!
