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So far, the summer has proven to be a productive one here at Optimizely HQ, and today we are announcing a range of midsummer platform improvements and developments that we hope will heat up your testing experience, at least a few degrees.  Dive on in and let us know what you think – we truly can’t get enough of your invaluable feedback.

Mobile view testing now live for Platinum Customers

We have been hard at work and are very excited today to unveil Optimizely Mobile View, a new feature available to platinum accounts.

Mobile View provides testers with a seamless interface for building experiments on mobile-optimized websites.

Some highlights of the new Mobile View functionality include:

  • Visual Editing for iPhone, iPad, Android phones, and Android tablets
  • Enhanced targeting features to segment tests to device specific mobile browsers
  • Easily create variations once and view variations in multiple device types

We’re thrilled to add mobile view to your testing arsenal, and look forward to hearing your feedback as you take on mobile web optimization and testing with Optimizely.

New Mixpanel integration and analytics webinar series

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Many of you asked, and we listened! We’ve officially launched our latest one-click analytics integration, and are pleased to announce to all Mixpanel users that integrating with Optimizely has become even easier.

Mixpanel users now have the one-click option of including Optimizely experiment and variation names directly in Mixpanel’s reports. Optimizely will automatically populate a Mixpanel super property to all events triggered for that user. To see how it works, check out the knowledge base article.

In conjunction with the rollout of our latest analytics integration, we’ve recorded a webinar with MixPanel and another with KISSmetrics to help you make the most of your analytics platform and Optimizely.

Introducing the Optimizely JavaScript API

We’re also very excited to announce the Optimizely JavaScript API today.  Over the years we’ve been asked many times to enable certain pieces of functionality through a JavaScript API.  We’ve often willingly obliged and the cumulative result has been an inconsistent mishmash of function calls and URL Parameters.  We’re excited today to unveil a clean, unified, and well-documented API.  Optimizely’s JavaScript API makes it easy to do things like:

  • Track custom events and revenue
  • Test dynamic components of your pages
  • Force a given variation to appear

You can access Optimizely’s API docs anytime by clicking the API link in the Optimizely homepage header.

As with everything else, we’re constantly striving to improve and would love your feedback.  If you use Optimizely’s API, take a moment to let us know what we can be doing better!