[Webinar] Content Marketing Excellence: How to get the most out of your content engine in 2022
Where does content begin?
If you think it starts with logging into the CMS and ends with pressing ‘Publish’ – think again!
Effective content begins with a systematic approach to capture ideas, develop those ideas and execute a collaborative editorial process to turn ideas into content.
Content Marketing Platforms (CMP) and Content Management Systems (CMS) – two critical layers of the mar-tech stack in their own right – work together to unlock a ton of potential for today’s content teams.
Watch as Anthony Aiosa, Senior Director of Product Marketing at Welcome and Deane Barker, Global Director of Content Management at Optimizely share exactly why Welcome and Optimizely Content Cloud are a match made in heaven – and how this will enable you to create world-class content experiences for your customers and prospects alike.