We’ve won three leadership recognitions in 2021! Here’s what that says about the future of digital experience

Written by:

Alex Atzberger

If 2021 has been an experiment in whether the world needs what we have to offer, the results are in (and statistically significant). The answer is a resounding yes.

This week, we were proud to be named a leader in The Forrester Wave™: Feature Management and Experimentation, Q2 2021 — and that’s on the heels of our being named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 as well as our showing up as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms.

We see a world where digital experiences are created and optimized by understanding the behaviors of your customers.  With three back-to-back analyst reports naming us as Leaders in 2021 alone, it’s clear that this vision, as well as our investment in innovation and customer success, is resonating with the industry.

We wouldn’t have gotten here without our customers. Their needs are our calling. The leaders at the amazing companies we work with have told us that they need to move from guesswork to a data-driven approach to achieve high ROI for their digital investments and content.

That’s why we remain focused on delivering the most modern Digital Experience Platform, one that empowers our users to understand their own customers and act on that understanding at the right moment.

Our approach is cutting edge, but it’s not just being new that makes us the best. It’s the thinking that goes into our products. One of my favorite books so far this year has been Adam Grant’s Think Again, where he outlined the value of taking a scientific approach to business problem-solving. So often today, you’ll see companies say that they know what their customers want out of a digital experience, but in reality, they are making all kinds of unwarranted assumptions about customer preferences.

But at Optimizely we have bet that the only thing that we know for sure is that customer preference is always changing. And that single-point-in-time surveys or guesswork won’t keep you up to speed. You have to look at behavioral data. Our success has proven that this was a good bet, and because of it companies everywhere now have the ability to optimize each customer’s digital experience.

To date, we have helped over 8,000 brands unleash their digital potential, with 3.8 billion page views and 450 million unique user experiences generated because of our tools. We’ve achieved that kind of scale because experimentation is just one part of Optimizely’s suite of solutions. When combined with our built-in solutions for content, commerce, personalization, and data, you get a total digital experience platform that encompasses the full potential of the future of DXP.

In the 2021 Gartner Magic Quadrant, we received “differentiated” scores in the following criteria: experimentation, audience targeting, and vision. It’s that last category that excites me most. We have the technology. We have the expanding customer reach. But most importantly, we have the total vision for the future of our industry.

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