Bringing an experimentation mindset to personalization
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Personalization has been a hot topic of conversation in marketing circles for years, but actually executing against a personalization strategy successfully can be difficult.
To devise the right approach to a personalization campaign, you need to iterate and experiment on everything.
Download this whitepaper and learn:
- How experiment-driven personalization can engage customers
- What data needs to be in place to deliver personalized experiences
- How to apply an experimentation mindset to personalization