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Coffee & Conversation: The Value of Getting an Experience Right

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Join Optimizely for a virtual roundtable discussion centered around digital personalization. Guest speaker, Brendan Witcher, Vice President and Principal Analyst at Forrester will not only dive into what personalization is and isn’t, but also provide attendees with some actionable steps that can be taken to start improving the digital experience.

We know that jumping into a deep topic like digital personalization first thing in the morning can be daunting, so we’ll bring the energy to you! By signing up, we’ll send you some coffee and snacks to keep you going through the morning!

During the roundtable, we’ll discuss:

  • What is and isn’t personalization and why many companies get it wrong
  • Why understanding your customer must go beyond traditional demographics
  • What enables companies to evolve from segmentation to individualization
  • How content intelligence plays a key role in getting personalization right
  • Why your data strategy intimately relates to your ability to be successful