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Content marketing at scale: How to effectively plan, produce and publish in the enterprise

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In today’s digital universe, B2B and B2C companies alike are faced with the challenge of creating compelling content that meets the needs of multiple products, geographies, audiences and agendas.

It’s essential, then, for large companies to have systems and processes in place that can maximize their chance of reaching their business goals. Content, especially marketing content, must produce results to justify its creation.

Join Optimizely’s Deane Barker (Global Director of CMS Strategy) and special guest Lisa Gately (Principal Analyst at Forrester Research), as they discuss:

  • BEST-IN-CLASS systems and processes for producing content
  • HOW to successfully scale your content production without failing
  • The KEY content marketing technology advances of 2022