Coping with COVID: How B2B tech companies can adapt to the new normal
Watch on demand
Overnight, traditional methods of lead generation - tradeshows, cold-calling, direct mail, face-to-face networking - have been rendered obsolete. Similarly, account-based marketing initiatives powered by IP-lookup and third party intent data solutions have lost their efficacy as buyers work away from the office in self-isolation at home.
Forward-thinking technology companies need to adapt quickly to drive pipeline during this time and come through it in an even stronger position
In this webinar you will learn:
- How companies such as Hewlett Packard Enterprise, Pure Storage & TATA use first party intent
- New ways to accurately target and engage buyers that are self-isolating at home
- How to use a predictive content strategy to meet audience needs during COVID