Event Event

(Customers only) Digital Experimentation forum - Amsterdam

FEB 27, 2024 | 9:30-17:00

  • Tue, February 27, 2024
  • 9:30 AM CEST
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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

This page is exclusively for customer registrations.


Step into the future of digital experimentation with our groundbreaking Digital Experimentation Forums! Designed to foster vibrant local communities, these forums serve as the ultimate hub for our experimentation customers to connect, share their stories, thoughts, and knowledge.

Join us in exploring the profound impact of A/B testing and experimentation programs on optimizing experiences and maximizing ROI. It's not just about the win rate—there's a world beyond that! Discover the intricate science behind testing velocity and learn how to propel your A/B testing and experimentation program to new heights.

Don't miss this opportunity to elevate your strategies, engage with like-minded professionals, and be part of a dynamic community shaping the future of digital experimentation. 

Date: February 27, 2024
Venue: Eye Filmmuseum, IJpromenade 1, 1031 KT Amsterdam 


9:30 - 10:00

Walk-in with welcome coffee

Customer only

10:00 - 11:30

Customer only:

Customer learnings by sharing

In the highly interactive customer-only session at the Digital Experimentation Forum, we will have time to share and learn from like-minded Experimentation professionals. We will discuss some of the most interesting outcomes from the recent benchmark study to discuss and share experiences.


This session will be moderated by our Senior Solutions Strategy Director for Experimentation, Marten Bokedal, together with our CMS team and experts from our partner ClickValue.

Jos Meiling, Director of Operations, ClickValue

Mårten Bokedal, Senior Solution Strategy Director, Optimizely

11:30 - 12:00

Experimentation product roadmap

Mårten Bokedal, Senior Solution Strategy Director, Optimizely

12:00 - 13:00

Walk-in + buffet lunch


13:00 - 13:15

Kick-off Experimentation Forum

Jeroen Schuijt, Optimizely

13:15 - 14:00

Driving business growth through experimentation and personalization

Marten Bokedal, Optimizely

14:00 - 14:30

Lessons learned from experimenting in a highly competitive market

Jonas Moe, TV2

14:30 - 15:00

Coffee break and networking


15:00 - 15:30

Revolutionizing CRO: unleashing efficiency through automation

Jos Meiling, Maurice Beerthuyzen, ClickValue

15:30 - 16:00

From Zero to Hero: Building and Scaling Experimentation for Growth

Mali James, PVH Corp


Networking over drinks



Maurice Beerthuyzen

Maurice Beerthuyzen

Clickvalue, Director Marketing & Sales
Jos Meiling

Jos Meiling

Director Operations | ClickValue
Jonas Moe

Jonas Moe

Leader for Sales and Conversion Rate Optimization (CRO) at TV 2
Mali James

Mali James

Senior Director Consumer Experience PVH Corp (Tommy Hilfiger & Calvin Klein)