Event Event

(Customers only) Digital Experimentation Forum - Munich

FEB 29, 2024 | 9:30-17:00

  • Thu, February 29, 2024
  • 9:30 AM CEST
engineering drawing

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

This page is exclusively for customer registrations.


Step into the future of digital experimentation with our groundbreaking Digital Experimentation Forums! Designed to foster vibrant local communities, these forums serve as the ultimate hub for our experimentation customers to connect, share their stories, thoughts, and knowledge.


Join us in exploring the profound impact of A/B testing and experimentation programs on optimizing experiences and maximizing ROI. It's not just about the win rate—there's a world beyond that! Discover the intricate science behind testing velocity and learn how to propel your A/B testing and experimentation program to new heights.


Don't miss this opportunity to elevate your strategies, engage with like-minded professionals, and be part of a dynamic community shaping the future of digital experimentation. 


Date: February 29, 2024

Walk-in with welcome coffee 9:30 - 10:00
Customer round table 10:00 - 12:00
Walk-in with lunch from 12:00 - 13:00 
Sessions: 13:00 – 17:00
Venue:  Design Offices München Campus Königsplatz, Brienner Str. 45 a-d, 80333 Munich


9:30 - 10:00

Walk-in with welcome coffee

Customers only

10:00 - 11:30

Customer learnings by sharing

In the highly interactive customer-only session at the Digital Experimentation Forum, we will have time to share and learn from like-minded Experimentation professionals. We will discuss some of the most interesting outcomes from the recent benchmark study to discuss and share experiences.

 Mårten Bokedal, Senior Solution Strategy Director, Optimizely

11:30 - 12:00

Experimentation product roadmap

Mårten Bokedal, Senior Solution Strategy Director, Optimizely

12:00 - 13:00

Walk-in + buffet lunch


13:00 - 13:15

Kick-off Experimentation Forum

Jeroen Schuijt, Optimizely

13:15 - 14:00

Driving business growth through experimentation and personalization

Marten Bokedal, Optimizely

14:00 - 14:30

Continuous Optimization of User Experience through A/B Testing across the customer lifecycle for a subscription-based product

Cengiz Duelger, Sky Germany

14:30 - 15:00

Coffee break and networking


15:00 - 15:30

Establishing an experimentation program in a financial services company - challenges and successes

Jule Fuchs and Florian Findeisen, Interhyp

15:30 - 16:00

Balancing Client-side and Server-side Experimentation at scale

Scout24, Michael Stein


Networking over drinks




Cengiz Duelger

Cengiz Duelger

VP Digital, Sky Germany
Jule Fuchs

Jule Fuchs

Specialist Business and Service Design, Interhyp AG
Michael Stein

Michael Stein

Lead Data Analyst, Scout24
Florian Findeisen

Florian Findeisen

Senior Product Owner, Interhyp