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Customer Retention Strategies in 2020 by Annex Cloud

Understanding customer retention for the next decade is paramount for success. In this whitepaper our Marketplace partner, Annex Cloud, takes a look at the strategies and trends that are going to be important in 2020.

Customer Retention Strategies in 2020

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2020 is a year of innovation, especially in the field of customer retention. With growth continuing in online sales, but relegated to a few marketplaces, brands need to be focused on reinforcing their messaging and retaining their most profitable customers. This means using customer retention strategies to both retain customers and entice new ones with strong emotionally resonate offerings.

About Annex Cloud

Since 2010, Annex Cloud has provided industry leading loyalty solutions to more than 250 leading B2B and B2C brands, including Jenni Kayne, Hewlett-Packard, Bed Bath & Beyond, e.l.f. Cosmetics, Olympus, NuSkin, Phillip-Morris International, MacKenzie-Childs, etc., with the ability to engage tens of millions of their customers on a one-to-one scale. The Annex Cloud platform provides fully integrated Customer Loyalty, Referral Marketing, User Generated Content (UGC) and Native Receipt Scanning solutions that seamlessly work together to optimize the customer journey and deliver a unified customer experience that is designed to accelerate revenue growth, retain valuable customers, increase average order values (AOV) and drive repeat order frequency. In 2019, Annex Cloud was awarded Episerver App Marketplace Technology Partner Of The Year.