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On-demand: Dare to Experiment - North America

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You’ve heard it before – “if it isn’t broken, don’t fix it”. Well, in an ever-changing market, even perfection is soon broken if it doesn’t evolve

Testing new features, prices and pathways takes confidence. In our upcoming event “Dare to Experiment” we want to give you the tools to build a culture of experimentation in your business, so that you can make decisions that you know will make a positive impact to your digital experience. 

Together with Optimizely, we’re better placed than ever to give you the solution that will help you better understand the impact you have on the customer journey. But successful experimentation is about more than just the platform. It’s also about the culture you create in your business.  

In our panel discussions you'll be able to hear from customers and partners such as FarfetchWall Street JournalServiceNowEllsworth AdhesivesMicrosoft and Avanade

Testing and experimentation isn’t just for the Amazons, Facebooks and Googles of the world. Join our event to learn how large-scale experimentation is right at your fingertips… 

Speakers

Portrait image of Alex Atzberger
Alex Atzberger

Chief Executive Officer

Carolyn Cox

SVP, Global Marketing

Colin Wright

Global Director Business Strategy CPG & Retail Industry

Ian Tucker

Senior Product Manager

Jas Kaur, MBA

Manager, Marketing and Digital Experience

Luis Trindade

Principal Product Manager

Tony Jones

Head of the Global Digital Marketing Center of Excellence

Kirsten Allegri Williams

Chief Marketing Officer

Tia Wucher

Senior Director of Technical Success for NA/ANZ