Delivering a global customer experience with state-of-the-art translation technology
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Thu, March 25, 2021 10:00 AM GMT
Technology has fundamentally transformed the way we live our lives. For businesses, accelerated digitisation and an ever-increasing need for personalisation has upended how we approach our customers and rewritten the traditional business playbook.
Across the globe, our partners in marketing, e-commerce, and product development have seen the need to create more content, and the value of doing it in more languages.
Today, publishing your website or advertising a product in just one or two languages is simply not good enough. The 21st-century consumer and/or partner expects to have access to high-quality information in their native language.