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Digital change agents: Real customers, real stories

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Global, digital-disruptors like Atlassian, IBM, and HP are currently running experiments and personalization campaigns across their products and commerce. But it wasn’t always like that. Today, they're taking you behind-the-scenes to uncover how they built out their digital experience optimization teams and how they continue to grow across the enterprise. Dive into their on demand sessions to learn more about:

  • The secret to HP’s Center Of Excellence success
  • How IBM uses personalization to ensure a unified customer journey
  • The lessons learned from Atlassian’s experimentation team growth