Event Event

Digital Experimentation Customer Forum - Amsterdam

WND, SEP 20 2023 | 9:00-17:00

  • Wed, September 20, 2023
  • 9:00 AM CEST
a large building with a large roof

Register now to secure your seat.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Join us for an exciting day filled with engaging sessions and valuable insights from industry experts at our customer exclusive event. Throughout the day, you'll have the opportunity to participate in various interactive sessions designed to enhance your knowledge and provide you with practical takeaways.

To kickstart the event, we are thrilled to present the hands-on premiere of our latest product, Experiment Collaboration. This session will provide you with an immersive experience, showcasing the platform's capabilities and demonstrating its potential impact on your experimentation efforts. Get ready to delve deeper into the world of optimization and discover how Experiment Collaboration can revolutionize your approach.

Later in the day, we have arranged an exclusive tour of the renowned Eye Film Museum. This is a unique opportunity to appreciate the artistry and innovation that has shaped the cinematic landscape. The tour will be followed by a special customer-exclusive lunch, allowing you to connect with fellow attendees and discuss the highlights of the morning session.

As we enter the afternoon, prepare to be inspired by our community and expert sessions, engage in meaningful conversations, exchange ideas, and broaden your professional network. 

Reserve your spot today!

Date: September 20
Time: 9:30 – 17:00
Venue: Eye Filmmuseum, IJpromenade 1, 1031 KT Amsterdam 





9:00 - 9:30

Walk-in + Coffee


9:30 - 11:30

Hands-on Experiment Collaboration Premiere

Britt Hall, Daniel O'Dowd, Optimizely

11:30 - 12:00

Tour in the Eye Film Museum


12:00 - 13:00

Lunch (Customers Only)


13:00 - 13:15

Kick-off Community Sessions

Jeroen Schuijt, Optimizely

13:15 - 14:00

Optimizely Keynote - Who Optimizes the Optimizers

Hazjier Pourkhalkhali, Optimizely

14:00 - 14:30

Grow your CRO muscles - How to go from zero to over 200 experiments

Stefano Aprile, TVH Parts

14:30 - 15:00

Coffee Break


15:00 - 15:30

Finding the right ideas to A/B test & worldwide experimentation.

Lucia van den Brink, increase-conversion-rate.com

15:30 - 16:00

Why we should treat our CRO program as a product

Annemarie Klaassen, VodafoneZiggo

16:00 - 17:00

Networking over drinks



a man smiling for the camera

Stefano Aprile

CRO Expert, TVH, TVH Parts
a woman smiling for the camera

Lucia van den Brink

Experimentation Consultant & Enthusiast, Increase Conversion Rate.com, Increase Conversion Rate
a woman smiling for the camera

Annemarie Klaassen

Lead CRO Specialist & Analyst, VodafoneZiggo, Vodafone Ziggo