Digital Experimentation Forum 2024 - Stockholm

FOTOGRAFISKA, STOCKHOLM, SWEDEN

  • Wed, May 29, 2024
  • 12:30 PM CET
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Join us for the Digital Experimentation Forum in Stockholm, an eagerly awaited afternoon event dedicated to the world of A/B Testing.

Our event program promises engaging sessions, featuring insightful presentations from top-tier experimentation experts representing leading brands in the Nordics. Immerse yourself in their expertise and real-world experiences to glean valuable insights. The aim is to empower you in elevating your A/B testing and experimentation program.

To wrap up the event on a high note, we invite you to participate in our Summer Party Bonanza over food and drinks. Take this opportunity to connect with like-minded professionals, expand your network and cultivate valuable relationships. 

Secure your spot now!

Date: May 29, 2024
Arrival and registrations: 12:30 - 13:00
Sessions: 13:00 – 17:00
Summer party: 17:00-22:00
Venue:  Fotografiska , Stadsgårdshamnen 22 116 45 Stockholm

Agenda

13:00 - 13:10

Kick-off Digital Experimentation Forum 2024

Mårten Bokedal, Senior Solution Strategy Director, Optimizely

13:10 - 13:45

Driving business growth through experimentation and personalization

Mårten Bokedal, Senior Solution Strategy Director, Optimizely

13:45 - 14:15

Foundation of a successful experiment 

Rebeiro Jeyapaul, Product Owner - Consumer experience Improvements, Electrolux Group

14:15 - 14:30

Coffee break & Networking

 

14:30 - 15:00

Building a data-driven culture of experimentation

Sofie Ahlgren, CRO Manager, Länsförsäkringar

Christoffer Luthman, Director Analytics, Merkle

15:00 -15:30

Panel Discussion: Creating experimentation programs that can scale within large organizations

Elina Olsson, Web & Digital Channels, Postnord

Archana Mishra, CRO Manager, Apoteket

Moderator: Evelina Jörhov, Head of CRO & Analytics, Transact (Omnicom Media Group) 

15:30 - 15:45

Coffee break & Networking

 

15:45 - 16:15

I´ve seen the AI-future of CRO. And it's bright!

John Ekman, Founder of Conversionista

16:15 - 16:50

Building a online brand like a boss

Aaron Baid, Lead E-Commerce Product Manager, Hugo Boss

16:50 - 17:00

Closing remarks

Mårten Bokedal, Senior Solution Strategy Director, Optimizely

17:00 - 22:00

Summer party

 

All speaking sessions will be in English!

Speakers

Sofie Ahlgren

Sofie Ahlgren

CRO Manager, Länsförsäkringar AB
Christoffer Luthman

Christoffer Luthman

Director Analytics, Merkle
Rebeiro Jeyapaul

Rebeiro Jeyapaul

Product Owner - Consumer Experience Improvements, Electrolux Group
Evelina Jörhov

Evelina Jörhov

Head of CRO & Analytics, Transact (Omnicom Media Group)
Elina Olsson

Elina Olsson

Web & Digital Channels, Postnord
Archana Mishra

Archana Mishra

CRO Manager, Apoteket
John Ekman

John Ekman

Founder, Conversionista
Aaron Baid

Aaron Baid

Lead E-Commerce Product Manager, Hugo Boss