Digital Experimentation Forum 2024 - Barcelona

April 24, 2024 | 18:00-22:30

  • Wed, April 24, 2024
  • 6:00 PM CEST
a large building with palm trees

Registration has closed

Dear Digital Experimentation Enthusiast,
We are thrilled to announce that the Digital Experimentation Forum has reached its maximum capacity and we are no longer accepting new registrations. We are sorry for any inconvenience this may cause you.

Join us for the Digital Experimentation Forum, an eagerly awaited afternoon event dedicated to the world of A/B Testing. We're thrilled to host this event together with Product Hackers and Content Square.

Our event program promises engaging sessions, featuring insightful presentations from top-tier experimentation experts representing leading Spanish brands. Immerse yourself in their expertise and real-world experiences to glean valuable insights. The aim is to empower you in elevating your A/B testing and experimentation program.

To wrap up the event on a high note, we invite you to join us for an networking session with great food and drinks. Take this opportunity to connect with like-minded professionals, expand your network and cultivate valuable relationships.

Secure your spot now!

Date: April 24, 2024
Walk-in from 18:00 - 18:30 
Sessions: 18:30 – 21:15
Venue: Hotel Casa Bonay 

Gran Via de les Corts Catalanes, 700, L'Eixample, 08010




18:00 - 18:30



18:30 - 18:35

Kick-off Experimentation Forum

Jeroen Schuijt, Optimizely

18:35 - 19:15

Driving business growth through experimentation and personalization

Marten Bokedal, Optimizely

19:15 - 19:45

A framework for experimentation culture 

Javier Lipúzcoa, Product Hackers

19:45 - 20:15

Coffee break and networking


20:15 - 20:45

Fostering an experimentation culture

Anastasiia Lynnyk &  Alessandro Locatelli, Adevinta

20:45 - 21:15

Interactive Panel discussion and Q&A

All speakers


Networking over food and drinks




Javier Lipúzcoa

Javier Lipúzcoa

CRO & Experimentation specialist, Product Hackers
Anastasiia Lynnyk

Anastasiia Lynnyk

Product Manager, Adevinta
Alessandro Locatelli

Alessandro Locatelli

Head of Product for Analytics Enablement, Adevinta