Event Event

Digital Experimentation Forum 2024 - Munich

FEB 29, 2024 | 12:00-17:00

  • Thu, February 29, 2024
  • 12:00 PM CEST
engineering drawing

Register now to secure your seat.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Join us for the Digital Experimentation Forum, an eagerly awaited afternoon event dedicated to the world of A/B Testing. We're thrilled to host this event together with Up Reply.

Our event program promises engaging sessions, featuring insightful presentations from top-tier experimentation experts representing leading brands like Interhyp, Scout24 and Sky Germany. Immerse yourself in their expertise and real-world experiences to glean valuable insights. The aim is to empower you in elevating your A/B testing and experimentation program.

To wrap up the event on a high note, we invite you to participate in an hour-long networking session over drinks. Take this opportunity to connect with like-minded professionals, expand your network and cultivate valuable relationships.

Secure your spot now!

Date: February 29, 2024
Walk-in with lunch from 12:00 - 13:00 
Sessions: 13:00 – 17:00
Venue:  Design Offices München Campus Königsplatz, Brienner Str. 45 a-d, 80333 Munich


12:00 - 13:00

Walk-in + buffet lunch


13:00 - 13:15

Kick-off Experimentation Forum

Jeroen Schuijt, Optimizely

13:15 - 14:00

Driving business growth through experimentation and personalization

Marten Bokedal, Optimizely

14:00 - 14:30

Continuous Optimization of User Experience through A/B Testing across the customer lifecycle for a subscription-based product

Cengiz Duelger, Sky Germany

14:30 - 15:00

Coffee break and networking


15:00 - 15:30

Establishing an experimentation program in a financial services company - challenges and successes

Jule Fuchs and Florian Findeisen, Interhyp

15:30 - 16:00

Balancing Client-side and Server-side Experimentation at scale

Michael Stein, Scout24


Networking over drinks




Jule Fuchs

Jule Fuchs

Specialist Business and Service Design, Interhyp AG
Cengiz Duelger

Cengiz Duelger

VP Digital, Sky Germany
Michael Stein

Michael Stein

Lead Data Analyst, Scout24
Florian Findeisen

Florian Findeisen

Senior Product Owner, Interhyp