Event Event

Digital Experimentation Forum Stockholm Summer Party

Join a day full of inspiration, networking and some nice vibes when many of the brightest minds in the experimentation field are getting together at our Optimizely Digital Experimentation Forum 2023 in Stockholm. 

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The event is now full and we closed the registration. You can still sign up for the waiting list and we will let you know if a seat becomes avalable!

Are you ready to take your digital presence to the next level? Do you want to learn more about how to use a data-driven and customer-centric approach to make the right business decisions, optimize your website, app, products or marketing campaigns? Do you like to have fun? Then you are coming to the right event.

Date: June 13, 2023 

12.30 – 17.00: Program 
17.00 -19.00: Summer Party with food, drinks and mingle (the bar will be open until late for those who wish to continue the party!) 

Venue: Fotografiska, Stadsgårdshamnen 22, Stockholm

Listen to industry speakers and other experts share insights around best practice in digital optimization, feature experimentation and user research while also getting the latest trends and insights in the field of experimentation.

Network with like-minded people, and enjoy a day and evening of fun.

The event is free of charge, but seats are limited. Make sure to register before the seats run out. 

All presentations will be held in english. 

12.30 Registration
13.00 - 13.40

Modern experiences - The intersection between art and science

-Mårten Bokedal, Director Product Strategy and Mark Wakelin, Senior Consultant, Strategy and Value, Optimizely

13.40 - 14.10

Using testing to increase engagement and deliver a better customer experience

-Laura Shelton, Optimisation Manager, Channel 4

14.10 - 14.30 Coffee Break
14.30 - 15.00

Building a modern culture of experimentation in a traditional B2B business

- Stewart Ehoff, Head of Experimentation, RS Group

15.00 - 15.30

Maturing your experimentation program into personalization

-Sofia Staaf, CRO, Personalization and Analytics Lead, Coop Sverige

15.30 - 15.45

Coffe break

15.45 - 16.15

Unlocking the true power of experimentation

-Natasha Senior, Senior Experimentation Manager, SKY

16.15 - 16.45

Panel: Google Optimize Sunset, Now what?

-Steen Rasmussen, Director Data and Innovation, IIH Nordic


-Evelina Jörhov, Senior CRO Specialist, Omnicom Media Group


-Nina Reunes, Product Lead Optimization, Merkle

16.45 - 17.05

Closing remarks

- Mårten Bokedal, Director Product Strategy, Optimizely

17.05 - 22.00

Summer Party Vibes



a man in a suit

Mårten Bokedal

Director Product Strategy Nordics, Optimizely
a woman with blonde hair

Evelina Jörhov

Senior CRO Specialist, Transact (Omnicom Media Group)
a woman smiling for the camera

Sofia Staaf

CRO, Personalization & Analytics Lead, Coop Sverige AB
a man with a mustache

Stewart Ehoff

Head of Experimentation, RS Group
a man with a beard

Steen Rasmussen

Director Data and Innovation, IIH Nordic
a woman smiling for the camera

Nina Reunes

Product Lead Optimization, Merkle
a woman with long hair

Natasha Senior

Senior Experimentation Manager, SKY