Whitepaper Whitepaper

Don’t forget the customer: The digital challenge for financial services

Download the Report

You must provide your contact details to receive this content. This means that we’ll occasionally invite you to Optimizely events and webinars and send you industry insights and product news.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Pressure is mounting for both emerging and legacy financial services organizations to compete on experience to attract and grow customers. With over two thirds (68%) of financial services brands concerned about being digitally disrupted by their competition, the critical question being asked throughout the industry is, “How effective is your digital strategy in addressing the needs of your customers?”

More than ever, industry firms must transform to position their digital customer experience front and center. Dive into the report and discover:

  • How leading firms like Earnest and Visa are executing innovative digital strategies to deliver exceptional customer experiences
  • The challenges FinServ organizations face transforming their customer experience and how to overcome them
  • How over half of firms surveyed are driving revenue increases of 10%+ using experimentation-led digital strategy