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COVID-19 is forcing faster iteration and adaptation for rising digital consumer needs. Year over year, we’ve seen massive growth in online purchasing. The holiday season shines a magnifying glass on this opportunity, and there’s more pressure than ever for eCommerce teams to drive revenue targets.
Get access to research, examples, and insights from eCommerce experts on demand. From Hazjier Pourkhalkhali, Chief of Staff at Optimizely, and Amy Vetter, eCommerce experience manager for brands like Dr. Scholl’s and Durex, you’ll learn:
- How to address changing consumer needs and behaviors in the new normal
- The online purchasing shifts in age and geographic demographics
- Best practices for optimizing your PDPs and checkout flows
- The smart way to steal ideas from your competitors