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2020-21 A season like no other - engaging football fans during the pandemic

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The inside story of how during lockdown, English Football League (EFL) successfully pivoted their business model. In this webinar we talk to Russell Byrne, Head of Digital for EFL, who will discuss why fan engagement has been so important over the past 12 months. It’s also a chance to see how technology has played a crucial role for EFL in keeping the connection between fans and clubs and how they managed to successfully pivot from in-person football games to livestream on iFollow generating £42million revenue - all of which goes back to clubs and has been a lifeline for many this season.