Event Event

Embracing and identifying the failures of your experiment

Get access now

You must provide your contact details to receive this content. This means that we’ll occasionally invite you to Optimizely events and webinars and send you industry insights and product news.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Watch the webinar to find out how retailers can turn losses into wins and derive meaningful insights from any test. 

In order to experiment and deliver personalized experiences, teams must also embrace the possibility of failure – but what do you do when it actually happens? How do you look beyond the results to derive useful insights from failed tests?

Join Optimizely, Valtech, and Contentsquare for a panel discussion on how retailers can turn failures into potential gold mines of information for personalization to ensure every test yields meaningful results.

In this session, you’ll learn:

  • Why testing “fails” – and why this isn’t always a bad thing
  • How to properly consider outside factors influencing your experimentation practice
  • Tips on measuring the effectiveness of your UI/UX design and ad placements
  • Iterative testing best practices to quickly determine what works and what doesn’t

 PWB_DLS_Valtech_1160x260.png