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Empowering B2B buyers to buy how and when they want

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The research and purchase habits of B2B customers are changing. Today, B2B brands must expand their digital footprint or risk losing market share to competitors.

Yet, the B2B customer journey is much more complex than in B2C settings. To create a seamless B2B customer experience, having a unified commerce environment is not only necessary, but critical.

Join us on for a conversation with experts from Optimizely, PunchOut2Go, and Absolunet on the changing B2B commerce landscape and how business owners and leaders in the manufacturing and distribution industry can improve customer engagement through better digital experiences.

Watch the webinar to learn how to:

  • Fuel business growth through new procurement and sales channels
  • Adapt to evolving buyer behavior trends in manufacturing and distribution
  • Respond quickly to the need for change in fast-moving B2B markets