Every touchpoint counts: Create lasting value for your customers through experimentation
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Since the start of the global pandemic, we saw customer interactions move to remote and digital platforms—and these changes are sticking around, according to a recent McKinsey & Company survey.
Experimentation helps you unlock insights into your customer needs to ensure that you’re delivering the best digital experiences. Chris Stein, Lead Strategy & Value Consultant at Optimizely, is joining us to discuss the value of experimentation and how you can set up a testing strategy to discover what works and what doesn’t with real customers in real-time.
Watch the Webinar to learn:
- How experimentation positively influences key business metrics like revenue, average order value, and cart abandonment rate
- Real testing program examples from leading brands like Farfetch, LendingClub, the BBC, and more
- The do’s and don’ts of a successful experimentation program, including how to align business goals and test metrics and how to make experimentation accessible