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Experimentation: Preparing your website for the holiday season

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Learn how to provide a stellar online shopping experience to customers this holiday season.

The holiday season is always a critical opportunity for retailers. However, customer expectations are also higher than ever today.

According to a Salesforce survey, 57 percent of customers have reported switching to a competitor for a better purchase experience. This means you risk losing valuable digital sales to competitors if your website fails to meet customer needs.

How, then, do you ensure a seamless and enjoyable holiday shopping experience that stands out?

Join experts from Optimizely, Thinkmax, and Contentsquare to find out how retailers can harness the power of experimentation to optimize and maximize digital sales this holiday season.

Watch the webinar to learn:

  • How the holiday shopping experience has evolved through the years
  • Online shopping predictions for the 2021 holiday season
  • How to turn your experiment results into effective website conversion strategies