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Experimentation: The secret sauce to achieving optimal experiences

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Companies are always looking for ways to make lasting connections with their customers. This is where experimentation comes in. Yet, the challenges of applying experimentation as personalization successfully can be deterred by several issues, including implementation, monitoring, and measuring success. 

Join Optimizely’s Director, Strategy & Value Consulting, Elizabeth Gabster and Dept Head of Data, Cristian van Nispen as they discuss the need for companies to have an agile approach to fine-tuning their customer’s digital experience, and how experimentation is an essential part of the journey.  

Watch the video to discover:

  • How to connect meaningfully with customers at a digital level with experimentation 
  • The best ways to utilize personalization in the customer journey 
  • What success looks like with experimentation strategies 

 

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