FLIR Systems decrease their bounce rate by 10%

Building a compelling B2B commerce platform that intelligently sorts, and delivers world-class products across maritime, nuclear, radiological applications

At a glance

  • 20% increase in page visits

  • 10% decrease in bounce rate

Lighting The World With Innovative Product Design

FLIR Systems is the world leader in the design, manufacture, and marketing of thermal imaging infrared cameras, surveillance security and numerous other high worth electronic products. While the company’s 3,000+ products save lives and protect livelihoods, the FLIR team struggled to bring their story to life.

The Oregon based manufacturing specialists were determined to build a B2B commerce platform that would intelligently and effortlessly classify, sort, and deliver the right product and experience based on a user’s needs and intent.

Industry Leading

The new FLIR customer-centric experience now reflects that of an industry leader and innovator. Core brand elements were redesigned to include updated messaging that translates from packaging to product design and tradeshows to the website. The updated space features all new visual elements including;

  • Reimaged layout
  • New and improved typography
  • Visually appeasing photography style
  • Informative product styling

All creative elements were conveniently built to allow for different types of digital delivery and brand flexibility as product offerings continue to grow and evolve.

The Optimizely Content Cloud, built on Microsoft Azure, hands FLIR operational control when it comes to delivering a buying experience that exceeds the expectations from its broad customer base.


Manufacturing and distribution

Product used


In collaboration with


United States

Drive to explore. Passion for craft. Human at heart. This is Nansen.

We believe genuine personal relationships produce truly impactful work. We relentlessly focus on our culture by embracing a combination of work and life; we empathize and understand our clients and partners; we drive innovation with lean, agile processes; and we continually improve our skills so we can be the best at what we do.

We create value and advantage for our customers through robust, meaningful, customer experiences.

Our Optimizely partnership began in Stockholm in 2007, highlighted today by our three OMVPs. We are one of the longest standing and most skilled Optimizely partners you will find. Our Optimizely expertise extends beyond our 12+ years of development experience and 100+ implementations, to every aspect of our organization.

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