Why CMOs need to lead digital transformation
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Forbes Insights recently analyzed 2,000 corporations going through digital transformations. Through their research they discovered that the Chief Marketing Officer (CMO) is best suited to spark the wider digital revolution. In this report, they recommended three key initiatives to accelerate digital maturity as well as share key survey data and insights from companies that are thriving in their digital transformations.
Download this report to learn why:
- CMOs need to set up company-wide awards for experimentation that encourage more testing
- Digitally-thriving corporations are 64% more comfortable experimenting with and adjusting their digital products
- Organizing a center of excellence to share insights across the organization separates the leaders from the laggards