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5 Content Building Blocks for Better Customer Experiences:

How modern Digital Asset Management (DAM) can transform the way you work

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Let's be honest: most organizations have a content problem. Whether it's difficulty scaling production, governing assets, and/or finding content for reuse, the reality is that today's marketing teams experience a lot of waste — whether they realize it or not. 

Fortunately, the smart ones are solving for it through a mix of centralization, data enrichment and sophisticated processes. 

Join this session, hosted by Shafqat Islam (GM of Welcome) and featuring special guest Nick Barber (Senior Analyst of DAM & CMS at Forrester), as they:

  • Identify the asset management challenges facing today's marketing organizations
  • Share the building blocks to drive better CX – with content at the core
  • Provide best practices for orchestrating the entire asset lifecycle 

P.S. Can't attend? Register now and we'll send you a link to the on-demand recording! 


Nick Barber, Forrester

Nick Barber

Senior Analyst Serving Application Development & Delivery Professionals

Shafqat Islam

General Manager