Whitepaper Whitepaper

Cast a wide behavioral data net to fuel AI-powered B2B marketing

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B2B marketing's AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern marketing technology

The data that powers this machine-driven marketing — and delivers the experiences today's B2B buyers expect — comes in many different forms. Optimizely is making this report from Forrester Research available to reveal what they are. This report helps B2B marketers look beyond the typical first- or third-party distinction to understand the significant differences in how data is sourced and refined.

Download this whitepaper to discover:

  • B2B marketing's AI-powered future is closer than you think
  • Behavioral data is the premium fuel for your AI engine
  • Three keys to drive success with behavioral data