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From experimentation to new products

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Kirsten Allegri Williams, CMO at Optimizely and Dawn Baker, Head of Platform Engineering at Fitbit talk about business transformation amid a pandemic, reaching in to the services space and how Optimizely helps Fitbit iteratively learn about changes to the customer experience and their impacts. Learn how Fitbit's health metrics dashboard evolved through experimentation. Consider ways to feed customer usage data back into improvement processes, how to be digitally adaptive and steps towards building community across your customer base.