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HelloFresh is changing the way people eat. The world’s leading meal kit provider now delivers about 280 million meals to over 2.9 million customers in 13 countries. Their high-growth business is led by a customer-centric mission to help subscribers save cash and be healthier. By treating every menu and app experience as an experiment, their digital teams adapt quickly to deliver what works.

Join Remy Aldasoro, Senior Product Owner at HelloFresh to discover the key ingredients for revenue growth, user engagement, and customer satisfaction.

Learn how HelloFresh:

  • Increased new user upsell revenue by 27%
  • Segments app experiences and promotions by geographic market
  • Rolled out a full UX redesign as an experiment to guarantee positive results