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Predictions 2022: B2C Marketing and Innovation

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The tides are beginning to turn in favor of the B2C CMO, making 2022 an important transitional year. 2022 will see the emergence of a bolder CMO as those with data, martech, CX, and product chops expand their remit. 

But not all CMOs are created equal: It’s the leader behind the CMO title that makes or breaks the role.  
Forrester sees 2022 as a tale of two CMOs: Those with data, martech, customer experience (CX), and product chops will expand their remit; others will continue to be sidelined by another chief “something” officer — relegated to just the subset of marketing involving brand and promotion.   

This report makes five predictions for B2C marketing as we look ahead to 2022 and the emergence of a bolder CMO. 

Access the report now to find out: 

  • Why brands are stepping in where governments are failing 
  • How CMOs are making employee experience core to brand planning 
  • Which skills will create new opportunities for CMOs in 2022