How Agile CMS Is Reshaping the Digital Experience Landscape
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Tue, May 25, 2021 11:00 AM GMT
Duration: 45 mins.
Fragmented content systems with duplicated, decaying, or unsearchable content wreak havoc across enterprise organizations today, but a new flavor of CMS is arriving. The pendulum is swinging from content management systems that require deep developer involvement to “Agile CMS”, which satisfies both IT teams and marketing practitioners.
Agile CMS is a new paradigm for the management and delivery of content that emphasizes the ability for your content platform to distribute both inputs and outputs, and allow your team to collaborate freely.
Join Optimizely’s Senior Director of CMS Strategy, Deane Barker, and guest speaker Forrester Research Senior Analyst, Nick Barber, to unpack the promise of Agile CMS, and how organizations can speed up content creation and delivery.
The session will be deeply practical and give you actionable frameworks and research-backed suggestions so that your organization can be better placed to predict, understand and meet the needs of customers with Agile CMS.