Demystifying AI: How to actually use AI/ML for better content and marketing

The rise in AI companies and tools over the last few years has been remarkable. As a result, marketers are turning to AI/ML technology more than ever before to improve content, campaigns, and collaboration.

However, there are still misconceptions about AI and confusion on how to best utilize the technology to enhance marketing efforts.

In this video, Shafqat Islam, President and CMO at Optimizely, debunks the misinformation and explains how to “effectively” use AI/ML tools to take your marketing to the next level. He also delves into:

• The differences between innovative AI/ML tools and “AI washing”
• What AI can and cannot currently achieve
• How we integrate AI into our marketing strategy at Optimizely

Enjoy the video!