How to protect your customer base in the era of personalization
Think you know your customers? Think again. In today's digital landscape, businesses need to pursue ever-increasing customer expectations rather than solely chasing competitors. To succeed, they must shift their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information for better experiences. However, businesses face the challenge of handling a vast amount of customer data in real time across various touchpoints and disconnected teams.
Additionally, many companies claim to understand their customers well enough to create personalized experiences, but they often rely on generic data categories, resulting in mediocre outcomes. They fail to grasp the necessary conditions for winning and retaining customer loyalty.
Join our guest speaker, Brendan Witcher, VP & Principle Analyst at Forrester Research and Nicola Ayan, Senior Product Strategy Director at Optimizely, as they explore best practices and next steps for digital businesses aiming to transition from segmentation to individualization. They will also discuss strategies for fostering customer loyalty.
What you’ll learn:
- How to transition your personalization strategy from segmentation to individualization.
- Effective techniques for collecting, analyzing, and utilizing real-time customer information across multiple touchpoints and internal teams.
- How to create meaningful and customized experiences by moving beyond generic data categories.