Report Report

IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020

Optimizely has been named a Leader in IDC MarketScape: Worldwide B2B Digital Commerce Platforms. In its evaluation, IDC highlights Optimizely’s strengths in content management, experience, product information management, and customer support.

IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020

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The 2020 IDC MarketScape: Worldwide B2B Digital Commerce Platforms report assesses the strengths and challenges of 18 vendors providing a B2B digital commerce platform. Optimizely’s B2B Commerce Cloud is evaluated in this report. The IDC MarketScape advises manufacturers and distributors in the midmarket or enterprise, looking for a B2B-specific digital commerce platform, with integrated PIM and CMS offerings, to consider Optimizely.

The report includes

  • A situational analysis of B2B sellers and digital commerce
  • Common B2B digital commerce differentiators and advice for buyers
  • Strengths, challenges, and purchase considerations of Optimizely B2B Commerce Cloud
  • IDC MarketScape’s vision of a comprehensive digital commerce platform

How does IDC define digital commerce platforms?

IDC defines digital commerce platforms as software systems that enable businesses to create an online “store” for selling products and services.

According to the IDC MarketScape, digital commerce applications embed commerce functions across numerous digital channels, help customers find products and services, and manage orders from the time a transaction is placed through order fulfillment.

The IDC MarketScape highlights digital commerce functions such as catalog management, lightweight product information management, pricing, merchandising, transaction processing, order life-cycle management, digital fulfillment, and site search.

Why is IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020 useful for evaluators?

The global pandemic accelerated change, making digital commerce the number one priority for many B2B companies overnight. Commerce projects that might have been planned for the next two or three years became immediate necessities to thrive. In this complex market, IDC MarketScape helps companies delineate between vendors and identify the one best suited for their unique needs.

Vendors listed in the IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020

18 vendors are included in the IDC MarketScape. These vendors are evaluated on strategies and capabilities and positioned as a Participant, a Contender, a Major Player, or a Leader.

To be included in the IDC MarketScape report, vendors must meet several criteria around their customer base, deal opportunities, B2B functionality, cloud architecture, and go-to-market strategy. Platforms must support common functionality like shopping cart, order management, and catalog management.

What is the IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020 methodology?

The IDC MarketScape measures vendors through structured discussions, surveys, and interviews with market leaders, participants, and end-users. Market weightings are based on user interviews, buyer surveys, and the input of IDC experts in each market. Individual vendor scores and positions are derived from detailed surveys and interviews with the vendors, publicly available information, and end-user experiences.