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Incremental Content Improvement: A step-by-step guide to increasing content technology performance

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If you manage, edit or publish content for almost any competitive industry, you’ll know just how much the content technology you use impacts customer interactions and satisfaction.

Technology giants such as Google, Netflix, YouTube and Amazon have trained consumers to expect personalized and predictive experiences. In a bid to keep up, editors, marketers and producers are being forced to make rapid and wide-reaching changes—all while grappling with the limitations of their current content technology.

So, what are the smaller, more realistic steps that you and your team can take each day to improve the content experiences of your prospects and customers - without completely reinventing the wheel?

Join guest speaker Marci Maddox (Research Director for Digital Experience Strategies, IDC) and Deane Barker (Senior Director of Content Management Strategy, Optimizely) to discuss a step-by-step guide to increasing content technology performance.

In 45 minutes you will learn:

  • The key CMS capabilities that position organizations for success, based on IDC’s latest research
  • Actionable steps that you can use to build persuasive content experiences within your organization
  • How the modern CMS has evolved to meet the needs of today’s consumers, and where each type of solution is best suited

This will be a deeply actionable session with useful content frameworks and roadmaps that you can use internally.

Speakers

Marci Maddoxx

Research Director for Digital Experience Strategies