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Intent Data: The value of a digital experimentation practice

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Watch the recording to minimize the guesswork in delivering a more customer-centric experience.

The most effective digital experiences often have two things in common: they are highly personalized and are created by teams that dare to try something new. But with innovation comes risk. How do you minimize the guesswork in delivering customer-centric experiences?

Join experts from Optimizely, Blast, and Contentsquare for a panel discussion on the why and how of effective A/B testing – and how to harness the power of intent data for your business.

In this session, you'll learn how to:

  • Build a culture of experimentation into your digital strategy
  • Properly design and execute A/B and other controlled tests
  • Use experimentation to monitor your competition and drive results

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