Intent Data: The value of a digital experimentation practice
Watch the webinar to learn how to minimize the guesswork in delivering a more customer-centric experience.
The most effective digital experiences often have two things in common: they are highly personalized and are created by teams that dare to try something new. But with innovation comes risk. How do you minimize the guesswork in delivering customer-centric experiences?
Join experts from Optimizely, Blast, and Contentsquare for a panel discussion on the why and how of effective A/B testing – and how to harness the power of intent data for your business.
In this session, you'll learn how to:
- Build a culture of experimentation into your digital strategy
- Properly design and execute A/B and other controlled tests
- Use experimentation to monitor your competition and drive results