Kick your assumptions: How Scholl’s test-everything culture drives revenue
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Amy Vetter, Consumer Experience Manager for Reckitt Benckiser (Scholl) talks about assumptions that led to surprise learnings through experimentation. Learn how to understand customers and where they are in a product funnel through simple experiments like where related products are placed, how to position checkout buttons across differing market needs and what to consider when creating product quick views. Consider COVID-19 learnings and examples throughout constant change, how to normalize failure and when to test things you enjoy encountering as a consumer.