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9 critical steps to launching a robust B2B commerce website

B2B ecommerce is complex and nuanced. Whether you're looking to spin up an ecommerce site for the first time or you've outgrown your current solution, make sure you cover all the considerations before making a platform investment.

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This industry brief covers the nine steps you can take to get started on the right path before re-platforming or launching a new B2B commerce site. 

According to Forrester, more than 70% of B2B buyers prefer the convenience or purchasing from a website vs. buying from a sales representative, proof that the appetite for online tools is growing in B2B. 

Ready to re-platform or launch a new B2B ecommerce site? Read Optimizely's Industry brief to help guide your strategy.