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Launching successful products with an experimentation mindset

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Is experimentation embedded in your product release strategy? Each feature launch should be treated as an opportunity to test your assumptions and mitigate the inherent risk that comes with bringing new products to market.

Tune in for a discussion with Dan Olsen, author of The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback and Jon Noronha, Senior Director of Product Management at Optimizely.

You’ll learn how to:

  • Leverage the best types of data at the right times
  • Take a hypothesis-driven approach to launching new products
  • Determine if you’ve achieved product market fit
  • Get your entire organization aligned on driving customer value