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Make every touchpoint count: How to drive revenue in an increasingly online world

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Since the start of the global pandemic, most customer interactions have moved remote or turned digital - and these changes are expected to stick according to a recent McKinsey & Company survey.

Get it right and experimentation is the fastest way to learn and deliver what your customers want in an increasingly online world. Watch the conversation with Chris Stein, Lead Strategy & Value Consultant at Optimizely, to learn the four values of experimentation and how you can set up a testing strategy to discover what works and what doesn’t with real customers in real-time.

Watch the webinar to learn:

  • How experimentation can impact key business metrics like revenue, conversion rate, average order value, and cart abandonment rate
  • Real A/B testing examples from leading brands like HelloFresh, LendingClub, BBC, and more
  • The do’s and don’ts of a successful experimentation program, including how to align on goals and metrics and make experimentation accessible for different teams