Marketing without rulesThis white paper from David Raab details how automated analytics lets marketers get better results with less effort without losing control.
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1 Why rules can’t keep up with customer choices
2 How marketers can harvest and leverage unstructured data
3 How automated analytics facilitate better CX
Many who have adopted marketing automation in the enterprise have realized that it requires huge resource to set up, manage and optimize. The inconvenient truth about marketing automation is that it isn’t automated.
White Paper co-written by David Raab from Raab Associates