Mind-Reading For Marketers: Engineering Sensors for B2B Buying Signals
Kevin Li - Senior Director, Personalization & Analytics at Episerver, and guest speaker Jessie Johnson, Principal Analyst at Forrester Research, will show you how you and your marketing team can become B2B mind-readers.
In just 45mins, you will learn:
- WHAT are the different types of B2B buying signals
- WHERE to capture those signals
- HOW to classify and connect those signals across data sources, program activation systems, and demand management workflows
The session will be deeply practical and give you actionable frameworks and research-backed suggestions so that your company can be better placed to predict and understand the needs of buyers.