Montana FurnitureCreating a successful business by adapting a new digital mindset
Tue, November 2, 2021 2:00 PM CET
How do you embrace a digital mindset that can change your business in just two years? Welcome to this webinar together with Montana, a Danish family-owned furniture company, where we will walk you through how a new B2B platform has worked as a catalyst for broadening their global distribution network, and a new direct-to-consumer platform serves as proof that Montana has been able to innovate both their business and operating model.
Join this webinar and learn how a cross-disciplinary team ensured a best-in-class customer experience through seamless onsite user journeys, 3D configuration of products, and innovative shop-the-look features. Just to name a few highlights.
- The strategic approach – from ensuring management buy-in to creating a roadmap that aligned expectations early on.
- The development process of a best-in-class customer experience including everything from gathering insights from customers to applying a test-and-learn mentality across the team.
- The engine room – from Optimizely’s flexibility-first CMS and commerce engine creating seamless onsite user journeys, innovative shop-the-look features to Inriver’s product galore and Cylindo’s 3D in 4K .
The webinar is hosted jointly by IMPACT and Optimizely and will be presented in English.