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Montana Furniture

Creating a successful business by adapting a new digital mindset

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How do you embrace a digital mindset that can change your business in just two years? Welcome to this webinar together with Montana, a Danish family-owned furniture company, where we will walk you through how a new B2B platform has worked as a catalyst for broadening their global distribution network, and a new direct-to-consumer platform serves as proof that Montana has been able to innovate both their business and operating model.  

  Join this webinar and learn how a cross-disciplinary team ensured a best-in-class customer experience through seamless onsite user journeys, 3D configuration of products, and innovative shop-the-look features. Just to name a few highlights. 

  • The strategic approach – from ensuring management buy-in to creating a roadmap that aligned expectations early on. 
  • The development process of a best-in-class customer experience including everything from gathering insights from customers to applying a test-and-learn mentality across the team. 
  • The engine room – from Optimizely’s flexibility-first CMS and commerce engine creating seamless onsite user journeys, innovative shop-the-look features to Inriver’s product galore and Cylindo’s 3D in 4K . 


The webinar is hosted jointly by IMPACT and Optimizely and will be presented in English.