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To Test or not to Test?

Putting a price on Digital Experimentation


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If 2021 has taught us anything, it’s that digital experience is no longer a business strategy. Digital IS your business. It’s typically the first - and sometimes the only - mechanism for conducting business with your customers. Therefore, understanding the technologies available to manage, test and optimize your digital experience is critical. 

Join Jeff Cheal, Optimizely’s Senior Director of Customer Strategy, as he takes a deep dive on the Forrester Consulting Total Economic Impact™ study commissioned by Optimizely, which quantifies the potential ROI of Optimizely’s Digital Experimentation Platform. 

In just 45 minutes, you will learn: 

  • When the right time is to invest in an Experimentation Platform 
  • How to experiment profitably across all digital touchpoints 
  • The ROI of Optimizely’s Experimentation Platform and its potential cost savings and business benefits as evaluated in the Total Economic Impact™ study 

Jeff will be joined by guest speakers Brendan Witcher and Kim Finnerty from Forrester, who will provide you with helpful frameworks to aid your own experimentation initiatives.